NEWS: PR EUROPE

SOFIA: Pitch for Bulgarian privatisation

SOFIA: Pitch for Bulgarian privatisation



Agencies from across Europe are pitching this month for a one-year

account from the Bulgarian Privatisation Agency to promote a sell-off of

state-owned companies next year. Funded by the European Union through

its PHARE programme, the PR and advertising project will target foreign

investors through the financial press and relations with industry

analysts. The total budget is 500,000 ecus (pounds 417,000).



MADRID: PR feast for Llorente & O Cuenca



Spanish food company Ebro Agricolas has appointed J A Llorente & O

Cuenca to handle its corporate press and PR work. The contract was

awarded on a retained basis and without a competitive pitch. It was

previously held by Paniagua Communicacion Imagen y Relaciones Ppounds

blicas. ‘It’s a very big account for us and a prestigious name,’ said

Llorente and O Cuenca managing partner Olga Cuenca.



BUDAPEST: B-M beats five to plastics task



Burson-Marsteller has beaten five other agencies to land the contract to

publicise the privatisation of the Borsod Chem plastics plant in Hungary

next year. B-M will be responsible for financial communications and

explaining changes to the factory’s staff and the local community. ‘We

have been wanting to do more privatisation work and it’s a nice account

to work on because it will get us into that sector,’ said managing

director Julianna Gulden.



MADRID: Sanchis in strategic manoeuvre



Jose Luis Sanchis, president of Spain’s third-largest PR agency Grupo

Mediatique Espana, has launched a new strategic communications

consultancy: Sanchis & Associados. The two firms, both owned by Sanchis,

will run alongside each other. Staffed by six senior level consultants

from GM, S&A will provide top-level advice on corporate communications.

GM’s 30 staff will focus on PR implementation.



DUSSELDORF: HS/GCI clicks with Agfa



Photographic equipment company Agfa has appointed Hering, Schuppener GCI

to handle the launch of its Advance Photo System next April. The agency,

which beat three others to win the six-figure fee account, will promote

the benefits of APS; a new film and camera system designed to provide

easier loading and processing compared to traditional 35mm cameras.

Agency partner Ralf Hering said the campaign for the launch would

involve a ‘mix of classic media relations’ including a photographic

competition for the public.



BARCELONA: Llorens takes new role at B-M



Pablo Llorens, managing director of Burson-Marsteller’s Barcelona

branch, has been promoted to the post of vice president. Reporting to B-

M’s country manager in Madrid, Juan Astorqui, Llorens will also take

responsibility for strategic development within the company. He has been

managing director since 1984, and was previously PR director of

electronics firm Sharp.



ATHENS: P/H&K gets direct seller Amway



US direct selling company Amway has picked Publicom/Hill and Knowlton.

The appointment coincides with Amway’s official launch into the Greek

market in the New Year. The dollars 60,000 (pounds 38,000) account will

involve public affairs support and corporate positioning, and will

include sponsorship work for environmental projects.



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