The CIPR encourages all those considering a career in PR to gain as much practical experience as possible. Work placements provide the entry-level knowledge and skills required to work in the industry, and provide an excellent introduction.
The CIPR has a work placement charter that outlines objectives and expectations that employers and participants should agree on prior to work experience. I ask those in the industry to investigate this charter and look to change their views.
- Ann Mealor, acting director general, CIPR.