Technology: The Week in Technology

Octopus to promote software firm ExactTarget.

ExactTarget, a US marketing software company, has handed its PR account to Octopus as it gears up to launch its first overseas office in the UK. The Octopus account team is being led by Tom Flisher. ExactTarget secured $70m in venture capital funding earlier this year.

Tribewanted, a tourism project, has reappointed 10 Yetis to handle its third anniversary celebration. The Fiji-based project has built a social network of 10,000 members who follow its aims of becoming a model for cross-cultural sustainable living.

Precise, the monitoring firm, has rolled out a new methodology to better measure audience reach and value for online PR and social media. The new metrics derive a value for online coverage using online advertising rates.

Mustard PR has been selected to handle a pan-European brief for Vuzix's video iWear products, which include personal video display devices for consumers. Mustard landed the brief following a five-way pitch and will launch the new iWear range, which hits markets next month.

Scribe PR has invested more than £50,000 in a new wind turbine, which will provide all the power requirements at its West Country headquarters. The firm said its commitment to wind power dovetailed with its focus on the sustainable technology sector.

Everton Football Club has invested in new mobile technology to enhance interaction with its fans. The Premier League club has partnered with Mobile Media Production and ikan:media to launch a range of mobile services including competitions, quizzes, text comments, and 'Man of the Match' voting. Oxygen8 Communications has provided the infrastructure, supporting the real-time messaging platform Shoutlive.net.

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