MemoryBits International to spend £1m on PR

A Jersey-based online tech retailer has handed out £1m worth of business to four firms, in its first foray into PR.

Online retailer: MemoryBits
Online retailer: MemoryBits

MemoryBits International, which sells tech gear across the UK, France and Germany, is gearing up for the launch of two retail sites in October.

The company has hired Richmond Towers Communications to oversee strategy and co-ordination. The Media Foundry and Ware Anthony Rust are charged with executing campaigns, while 1000heads will handle social media and word-of-mouth.

MemoryBits founder and MD Jonathan Ruff said PR would lead the firm's marketing strategy: 'We intend to spend more than £1m on PR in the next year.'

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