The Week

Breaking news: Chime Communications is to buy AIM-listed sports marketing and management firm Essentially Group for approximately £18.2m in an all-share deal.

Yakult has given The Red Consultancy a six-figure account to lead a 2010 campaign on 'gut health'.

Weber Shandwick has appointed Lowe Worldwide's Matty Tong as its new Europe-wide strategic planning director.

PATAK'S Indian food brand has brought in 360 degs to handle PR support for its brand relaunch following a competitive pitch.

Alpha Plus Group, the private school company, has called in Chatsworth to provide PR support.

Band & Brown Group has launched the UK's first PR apprenticeship scheme approved by the National Apprentice Service.

Merlin Entertainments has chosen Brazen to launch the UK's first Legoland Discovery Centre at Easter 2010 in Manchester.

Manchester Evening News' long-standing editor Paul Horrocks is leaving to set up an agency, Essential Communications.

Help for Heroes, the charity for injured soldiers, will call on The Associates, Hudson PR and Publicasity on a pro-bono basis to help launch Heroes - The Greatest War Movies Ever DVD on 23 November.

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