NEWS: PR EUROPE

MADRID: Llorente y Cuenca win Grand Met

MADRID: Llorente y Cuenca win Grand Met



Food and drinks conglomerate Grand Metropolitan has appointed JA

Llorente y O Cuenca to handle PR for its Haagen-Dazs, Green Giant and

Old El Paso divisions. The account was previously held by marketing firm

Cronika, which was taken over by Llorente y Cuenca this year (PR Week,

12 July). Burson-Marsteller, C&IC and Quantum Leap also pitched for the

business. ‘We have the know-how of a big international firm and the

flexibility of a local one,’ said managing partner Jose Antonio

Llorente. Four people from the agency will advise and manage press

office functions for the three subsidiaries.



MILAN: Toys’R’Us appoints Klaus Davi



Toys’R’Us, the US-owned toy store chain, has appointed Klaus Davi and Co

as its PR representative in Italy. The contract, worth around pounds

60,000 in fees over six months, was awarded without a competitive pitch.

Klaus Davi will organise press conferences with well-known children’s

educationalists and promote five new stores which are due to open before

Christmas. Toys’R’Us plans to open 30 new stores in Italy over the next

five years.



STOCKHOLM: Gateway opens for H&K



Gateway 2000, the US computer company, has hired Hill and Knowlton to

manage a corporate public relations campaign. Starting this month, the

agency will run a media relations programme aimed at the business and

lifestyle press. It will also support the opening of Gateway 2000’s

Stockholm showroom in December. Mikael Westmark, H&K’s deputy managing

director, said the account was awarded following a non-competitive

pitch.



GOTHENBURG: Goteborg Energi seeks bids



Goteborg Energi, Gothenburg’s municipally-owned electricity supply

company, is searching for PR and advertising support to boost its

corporate profile among users. The company faces increasing competition

from other suppliers, particularly for business customers, following

Sweden’s deregulation of the electricity market in January this year.

The contract will be for 12 months, starting in January 1997, with a

possible extension of two years. The deadline for tenders is 27

November.



ANTWERP: Belgium voice for GJA



GJA Communications, the leisure and IT marketing services shop, has set

up a representative office in Belgium. Based at Ealing Studios in

London, GJA now has two staff in Antwerp to help develop its European

business. ‘Belgium is in the heart of Europe and it’s a useful place to

meet clients,’ said head of marketing Paul Duckett.



PARIS: Ribes takes the Ketchum helm



Jean-Martial Ribes has been named managing director of Ketchum. The move

follows Anne Fournier’s resignation as chairman. She will, however,

continue to work as a part-time consultant. Jerry Olszewski, managing

director of Ketchum Europe said Ribes’ background as New York-based

international business co-ordinator between 1992 and 1995 would be

valuable for his ability ‘to attract network referral opportunities’.

Ribes was previously associate director of the agency.



edited by John-Pierre Joyce



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