NEWS: Staniforth helps proposal for M&S financial services

Marks and Spencer has recruited a public relations company to help produce a ‘PR proposal’ for its financial services arm.

Marks and Spencer has recruited a public relations company to help

produce a ‘PR proposal’ for its financial services arm.



Manchester-based agency Staniforth pitched against several firms

including Lansons Communications to win the assignment.



Dave Gooding, M&S Financial Services business development director, said

he will present the proposals to the company board in January. If a PR

campaign is approved, M&S will either execute the work in-house or hold

another pitch.



M&S, which this week announced its first half results, entered the

financial services market 12 years ago with the launch of its first

charge card.



It now offers PEPs, personal loans, unit trusts and pensions and,

according to the results, has seen a 25 per cent growth, but is still

overshadowed by the store’s retail successes.



The news that M&S Financial Services is examining its PR comes after

recent reports that it is venturing into TV advertising for the first

time.



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