Communications Workers Union (CWU) defends strike tactics

The PR chief at the Communications Workers Union (CWU) has defended its comms strategy following criticisms that it was failing to properly communicate the reasons behind its spat with the Royal Mail.

Strike action: Royal Mail
Strike action: Royal Mail

The CWU sent ballot papers to members last week proposing a national strike at the Royal Mail over pay and job cuts. The move comes after it organised a number of localised strikes over the past few weeks.

Last week, crisis management expert and Insignia Communications founder Jonathan Hemus observed: ‘The CWU spokesmen are still using the language of the 1970s and too much union management speak.’

However, CWU head of comms Kevin Slocombe res­ponded: ‘It is a difficult dispute to communicate and we have had to explain things in depth to journalists. We are doing damage limitation bec­ause the strikes have been att­acked in the press and we have been trying to explain why they are going on.’

The ballot decision is exp­ected on 8 October.

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