Weber Shandwick appoints Matty Tong as strategic planning director

Weber Shandwick has appointed Lowe Worldwide's Matty Tong as its new Europe-wide strategic planning director.

Strategic planning director: Matty Tong
Strategic planning director: Matty Tong

Matty Tong will join on 5 October as a member of the firm’s European management team, reporting to UK and European CEO Colin Byrne.

Tong was formerly strategy director at global advertising group Lowe Worldwide, where she was responsible for the overall leadership, strategy and integrated comms planning for Nokia.

Tong will be responsible for providing strategic planning, insight development and creative guidance to key client accounts.

She will lead a team of strategic planners from across Weber Shandwick’s European network.

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