Merlin hires Brazen to launch the UK's first Legoland Discovery Centre

Merlin Entertainments has chosen Brazen to launch the UK's first Legoland Discovery Centre.

Launch: Legoland Discovery Centre
Launch: Legoland Discovery Centre

The centre will be launched at Easter 2010 in Manchester, and will be the fourth Legoland Discovery Centre worldwide.

Brazen has been asked to make the family attraction a must-visit destination for families across the UK.

The campaign will include local, regional and national media relations, and kicks off immediately to create interest in the attraction.

The attraction is aimed at three- to 12-year-olds and will house a 4D cinema, themed Lego ride and a Model Builder’s Workshop.

Merlin also owns a further 21 attractions across the UK including Alton Towers Resort, The London Eye, Madame Tussauds and Thorpe Park.

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