DIARY: The handling of golf pro Nick Faldo’s extra marital affair ...

The handling of golf pro Nick Faldo’s extra marital affair was one of the worst examples of sports PR last year, according to a survey of 250 national newspaper sports hacks. The Rugby Football Union’s reaction to Will Carling’s outburst that they were all ‘old farts’ also received the thumbs-down in the report, compiled by sports PR specialists Collard & Company. However, the good news is that 42 per cent of journalists surveyed said PR had played a major role in recent stories - a rise of 12 per cent from 1994.

The handling of golf pro Nick Faldo’s extra marital affair was one of

the worst examples of sports PR last year, according to a survey of 250

national newspaper sports hacks. The Rugby Football Union’s reaction to

Will Carling’s outburst that they were all ‘old farts’ also received the

thumbs-down in the report, compiled by sports PR specialists Collard &

Company. However, the good news is that 42 per cent of journalists

surveyed said PR had played a major role in recent stories - a rise of

12 per cent from 1994.



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