MEDIA: WHAT THE PAPERS SAY: The future looks brighter for Orange

Headline writers squeezed the last drop of juice on the occasion of the publication of a pathfinder prospectus by the UK’s third-largest mobile phone network. ‘Orange float price peeled’ in the Daily Express was typical.

Headline writers squeezed the last drop of juice on the occasion of the

publication of a pathfinder prospectus by the UK’s third-largest mobile

phone network. ‘Orange float price peeled’ in the Daily Express was

typical.



However, mostly balanced commentary showed tempered enthusiasm for the

flotation which focussed on the offer’s keen pricing in order to assure

a strong market for the shares once trading starts. Most commentators

pointed out that the fact that Orange’s balance sheet was historically

red would not be a deterrent.



The company’s innovation and domination in the digital market indicated

a bright future although the two big analogue providers, Vodaphone and

Cellnet, were now reacting on pricing and service. The Times dubbed it

the ‘most hyped offering of the year’ while the Sunday Times saw it as

‘attracting interest from sophisticated growth-oriented investors’.

However, the Mail on Sunday, saw it as ‘a bitter fruit, to be purchased

only when ripe’.



Evaluation and analysis by Carma International. Cuttings supplied by

Standard Press Analysts, ‘What The Papers Say’ can also be found at :

http://www.carma.com/carma.



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