MEDIA: BRIEFS

Threat to news ad slots

Threat to news ad slots



European Parliament proposals for a broadcasting directive could mean

that ITV’s News at Ten will not be able to carry advertising slots. The

threat comes because of the EP proposal to ban advertising in current

affairs programes of 30 minutes or less.



Eight events not on satellite



Computer publisher IDG has acquired PC Advisor, which was launched last

September. IDG wants to make it the top selling computer title in the

UK. The target readership is to switch from novices to ‘PC proficient

professionals and managers’.



Corrigan joins Country Living



Kathleen Corrigan is joining the National Magazine Company’s Country

Living as deputy editor. Helen Braby joins as art director.



Massive increase in cable



Broadband cable TV subscribers increased by over 400,000, or 45 per

cent, to a total of 1.33 million in 1995, according to the latest

figures from the Independent Television Commission.



IPC boosts below-the-line



IPC Magazine’s music and sport group has created a sponsorship and

advertorials team to work across its 14 titles, which include Loaded,

Goal, Cycle Sport, Rugby World and NME. Advertisement director Nick

Taylor and ad manager Karen Swan will oversee the operation, aimed at

providing a one-stop shop for below-the-line activity including

sponsorship, advertorials and competitions.



Baxter moves up at Observer



Sarah Baxter, the Observer’s assistant editor with particular

responsibility for politics/social affairs, has been promoted to senior

assistant editor. She will edit the paper in the absence of editor

Andrew Jaspan and deputy editor John Price.



Brown gets new Zest for life



The National Magazine Company’s title Zest has appointed former She

assistant features editor Sally Brown as assistant editor to Eve

Cameron, freelancer Bronwyn Cosgrave as features editor and Company

fashion editor Bonnie Orleans-Voss as fashion editor.



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