MEDIA: Teenage mags to face sex code

Magazine publishers and retailers will start thrashing out the details for a code of practice for teenage magazines this week to allay fears about their high sexual content.

Magazine publishers and retailers will start thrashing out the details

for a code of practice for teenage magazines this week to allay fears

about their high sexual content.



The agreement to draw up a code follows a request by the Home Minister

Tom Sackville. The issue was first raised in a Private Member’s Bill by

conservative MP Peter Luff which called for magazines to state the age

below which the magazine content is inappropriate Magazine industry body

the Periodical Publishers Association, which begins internal talks this

week, says it objects to calls for the introduction of age limits on the

covers of teenage magazines. However, PPA chief executive Ian Locks says

he has not ruled out the possibility that they may be included in a

code.



The code will look at establishing benchmarks for both editorial content

of magazines for young people and the way the magazines are displayed in

shops. Locks says no specific terms of reference for the code have yet

been drawn up and he has refuted suggestions that a code could be ready

within the next four weeks.



Titles such as Attic Futura’s Sugar, NatMags’ Company, Emap’s More! and

Just 17, and IPC’s 19 and Mizz will be among those affected.



The sector has seen strong sales increases on the back of sex-related

content. Sugar last week reported that sales were up 22 per cent.



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