MEDIA: Hot Gossip and babies for G&J

G&J(UK) is planning to launch two new consumer magazines, a weekly celebrity gossip title and a parenting title.

G&J(UK) is planning to launch two new consumer magazines, a weekly

celebrity gossip title and a parenting title.



The weekly Hot Gossip, for which dummies are still being prepared, will

be photo-led. However, the company is remaining tight-lipped about its

launch date and content.



G&J is also launching Prima Baby, initially planned as a one-off,

perfect-bound, 112-page issue which will be 85 per cent editorial. It

will be sold separately to Prima and will be edited by Prima deputy

editor Lucy Bulmer.



If successful it could become a regular title like the National Magazine

Company’s the She Guide To Having a Baby.



The news of the launches comes in a week when G&J announced

disappointing ABC sales results for its existing titles, consistent with

the trend of sliding sales for women’s titles across the industry. Sales

of its monthly Prima were down nine per cent year on year in the second

half of 1995, and sales of the weekly Best saw only 0.2 per cent growth.

Focus’ sales dropped by ten per cent.



G&J’s Hot Gossip, will launch into a sector which has seen strong

activity in recent weeks. Publisher Stroudgate International produced

the first issue of Dempsters, a new quarterly celebrity and lifestyle

magazine, this week.



It is being edited by Deep Singh and produced together with Daily Mail

society writer Nigel Dempster as contributing editor providing social

news and gossip. The magazine has a print run of 80,000.



Singh said: ‘We will probably do four issues at least and see how it

goes.’



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