NEWS: PR EUROPE

WARSAW: British Airways hunts Polish PR

WARSAW: British Airways hunts Polish PR



British Airways is hunting for its first PR consultancy in Poland. The

airline, which is also reviewing its PR representation in Sweden (PR

Week, 23 February), has so far seen six local agencies with a view to

handling a corporate and consumer relations brief. Bernd Wietfeld,

public affairs manager for northern and eastern Europe, said BA was also

considering hiring agencies in Russia, Hungary and the Czech Republic.



OUDENAARDE: Peeters joins Samsonite



Belgium-based luggage maker Samsonite Europe has appointed Paul Peeters

as its new communications manager. Previously MD of direct marketing

agency BBDO Business Communications in Brussels, Peeters joins Samsonite

next week. He partly replaces Rita Debou who has moved from the post of

marketing and communications director to become director of licensing

and franchising.



DUBLIN: Lopex buys McGovern for merger



Lopex Ireland, which owns Grayling Public Relations, has bought local

agency McGovern PR and Marketing and is to merge the two firms under the

new name McGovern Grayling. Grayling managing director Niall Delaney is

leaving to set up his own consultancy and will be replaced by McGovern

MD Mary McGovern. The merger will increase Grayling’s staff to 18 and

add clients, including Canon, Duracell and the Irish Language Board.



BRUSSELS: Pyramid to build Astron’s PR



Luxembourg-based construction company Astron has taken on Pyramid PR and

Communication to handle a business-to-business PR brief in Belgium, the

Netherlands and eastern Europe. Pyramid will run a media relations

programme targeting Astron’s 250 dealers throughout Europe. Belgian

agency Leeward and Windward also pitched for the estimated BFr2.1

million (pounds 46,000) fee account.



MADRID: Ulled brings home the jamon



Ulled y Asociados has been hired by the Asociacion de Industrias

Carnicas de Espana to promote cured ham in Spain. Working with

advertising agency De Federico Herreros Ochoa, Ulled will position ham

as a healthy food, and an integral part of the Mediterranean diet and

publicise the association’s own seal of quality.



ZURICH: Deblander goes it alone



Genevieve Deblander, managing director of The Rowland Company in

Switzerland, has set up her own consultancy. Staffed by four other

Rowland staff plus two consultants from local PR firms, Cornerstone

Communications will handle international accounts for several Rowland

clients. Deblander explained that Cornerstone had been established with

Rowland’s full agreement and may become a licensed affiliate within the

Rowland network.



PARIS: Grayling to champion Charentes



Grayling has been appointed by the departement of Charentes in south-

west France to help promote the economy of the region. The six-month

project includes organising a two-day conference in June on ways of

combating the counterfeit of luxury goods.



edited by John-Pierre Joyce



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