NEWS: Bridgehouse wins MGM/UA account

Bridgehouse PR has been appointed to handle public relations for all MGM/UA Home Entertainment video titles.

Bridgehouse PR has been appointed to handle public relations for all

MGM/UA Home Entertainment video titles.



The agency, which was recruited following a competitive pitch, will

handle trade and consumer media activity for around 30 titles each year,

across the rental, sale and back catalogue sectors. Forthcoming titles

include the James Bond film Goldeneye, Get Shorty, Bird Cage and

Hackers.



MGM/UA formerly used Warner Bros’s agencies for public relations

support.



Phil Seeva, a Bridgehouse director, said he believed the consultancy’s

work for Omega watches, particularly over Goldeneye, where actor Pierce

Brosnan wore the brand, had brought it to MGM/UA’s attention.



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