Susan Grice has been hired as the first head of corporate communications
for the Bank of America’s Europe, Middle East and Africa division.
Grice’s brief includes media relations, sponsorship, corporate and
marketing publications, external events and internal communication. She
will head a two-strong team, including PR manager Ann Clay, and will
report to marketing director John Weguelin.
Grice’s appointment marks a drive to strengthen the bank’s profile in
the region and coincides with a vastly extended role for retained agency
Since February 1995, the agency has handled PR for the division’s global
capital markets business. It will now also handle the division’s two
other sectors: cash management and corporate finance.
Grice, who was formerly on a one-year secondment to the bank from F-H,
said: ‘There have been significant strides made over the past year and
it became obvious we should have a coherent corporate communications
strategy for the whole business.
‘We are retaining Fleishman-Hillard in the UK and are in the process of
setting up relationships with several of its European offices. We will
also be working with the agency on a project basis in a number of other