NEWS: US energy giant Utilicorp on the hunt for agency

Utilicorp United, the US energy conglomerate, is looking for a retained public relations agency in the UK as it prepares to push further into Britain’s deregulated utilities sector.

Utilicorp United, the US energy conglomerate, is looking for a retained

public relations agency in the UK as it prepares to push further into

Britain’s deregulated utilities sector.



The company has asked four consultancies, including Brunswick and

Bankside Consultants, to pitch this week for a wide-ranging brief

covering financial media relations, corporate positioning and some

public affairs work. Sources suggest that annual fees could be between

pounds 70,000 and pounds 100,000.



Fishburn Hedges and Lowe Bell are also believed to have been approached

by Utilicorp, but were unable to discuss the business because of

existing work for British Gas.



The consultancy search is being organised by Sally McElwreath, senior

vice-president, corporate communications for Utilicorp United, who

arrived in London this week. An appointment is expected by the beginning

of next month.



Based in Kansas City, Utilicorp already owns 75 per cent of United Gas

but is seeking to increase its presence in the gas and electricity

sectors in both the UK and Europe.



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