CMP turns into EPOCH

Clarke Mulder Purdie, the corporate reputation agency, is to rebrand to EPOCH as it looks to reposition itself as a multi-disciplinary comms shop.

EPOCH's offering will be based around corporate brand leadership and integrated comms. The rebrand will be unveiled at a launch event on 22 September.

The agency will also be announcing a number of consultancy partnerships with firms in the research, public policy and design sectors in the coming weeks.

'2009 is a pivotal year, which is why we have taken a fundamental look at how we are positioned and the services we offer to clients,' said agency MD, Christopher Clarke.

'The global financial crisis, dramatic political changes and the rise of social activism will reshape how businesses do business, how governments govern and how consumers behave for many years to come.'

The agency will provide thought leadership and forecasting activities through its think-tank EPOCH Hothouse, drawing on names in academia, government and business.

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