PHA Media handed brief to dispel gastric band surgery myths

The stars of TV show 'Fat Doctor' have hired PHA Media to help them dispel myths about gastric band surgery.

BBC presenter: Jay Hunt
BBC presenter: Jay Hunt

Obesity surgeons Shaw Somers and Guy Slater specialise in bariatric surgery; fitting gastric bands and gastric bypasses. The pair are currently featured on Discovery Home and Health's ‘Fat Doctor' series, in which they try to help the UK's morbidly obese lose weight. They recently treated BBC presenter Jay Hunt.
 
Phil Hall's agency will now manage their personal profiles and their company Streamline Surgical.
 
The move comes just days after it was reported in the national press that a mother bled to death hours after being fitted with a gastric band.
 
Account manager Shelley Frosdick said the aim of the campaign was ‘to educate people and raise awareness of bariatric surgery and dispel some of the myths'.
 
PHA Media will target consumer press, focusing on national newspapers and women's weekly magazines, placing male and female patient success stories. It will also try to position the pair as expert commentators on obesity across the print and broadcast media.
 
Meanwhile The Harley Medical Group's retained agency Rain Communications has launched a three-month campaign around a new cosmetic surgery procedure. The procedure enables excess fat to be removed from another area to be used to enlarge breasts.
 
The story was given exclusively to The Sunday Times, and was followed by eight national pieces and broadcast shows on Monday. Fox TV also covered the campaign.

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