Ogilvy Public Relations' Brussels office to promote biodiversity

Ogilvy Public Relations' Brussels office has been awarded a contract to promote biodiversity by the European Commission.

Environmentally important: species-rich ecosystems
Environmentally important: species-rich ecosystems

The pan-European campaign will promote the importance of ecosystems that contain a wide variety of life forms.

Biodiversity is expected to be a major environmental issue after the Copenhagen climate change conference in December.

The campaign will launch in early 2010, which will be the UN-designated International Year of Biodiversity.

The aim of the year is to increase awareness of the importance of biodiversity for our wellbeing, while halting its loss.

Ogilvy PR Brussels managing director Natalie Todd said: ‘Biodiversity is fundamental to the world we live in, but few people understand what it is and the benefits it brings.’

The win coincides with the launch of Ogilvy’s sustainability offering, Ogilvy Earth. Ogilvy most recently participated in the launch of ‘Hopenhagen’, a global campaign to generate worldwide support for an agreement at Copenhagen.

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