Harris Tweed hides Scottish heritage to avoid Lockerbie backlash in US

The maker of Harris Tweed is hiding its Scottish heritage to avoid an American consumer boycott over the release of the Lockerbie bomber.

Protecting sales: Harris Tweed
Protecting sales: Harris Tweed

Harris Tweed Hebrides, the largest manufacturer of the product, has decided to focus on its island heritage, rather than its Scottish origin. It has dropped references to Scotland from its US marketing campaign.

The move comes ahead of the launch of its fashion collection in New York next month.

The company’s creative director Mark Hogarth told The Sunday Telegraph that the US media viewed the decision to release the Lockerbie bomber as a Scottish one.

‘We have been getting a lot of feedback and we have had to de-Scottishify the image of the brand. If he had not been released we would not have altered anything.’
 
Meanwhile latest reports suggest the health of the Lockerbie bomber has worsened.

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