Kindred awarded £7.5m brief by Milk Marketing Forum

Kindred has been awarded a contract by the dairy industry to deliver a £7.5m fully integrated campaign for milk, including PR, advertising and online.

Kindred awarded brief: Milk Marketing Forum
Kindred awarded brief: Milk Marketing Forum

The ‘Make Mine Milk’ campaign, worth £7.5m over three years, will promote ‘liquid milk’, especially low fat milk.

The campaign is aimed at families, with a focus on young people aged 15 to 24.

The work is being driven by the dairy industry’s Milk Marketing Forum, with support from Dairy UK.

The project has been awarded a promotional grant of 3m euros from the European Commission.

Dairy UK director general Jim Begg said: ‘This activity comes at an important time for the industry, and represents a welcome revival of the promotion of liquid milk in Great Britain. I am certain that the campaign will prove a big success.'

The campaign will run for three years in England, Scotland and Wales and the first adverts will appear in the New Year.

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