BORDER LINES: EUROPE: Semiconductor consolidates PR

US-based computer components manufacturer National Semiconductor has consolidated its PR in France and Germany following its takeover of microprocessor manufacturer Cyrix last November. In France, the company has selected Cyrix’s former PR agency, Actual Communication, over National Semiconductor’s agency, SRRP, and in Germany the company retains its existing agency, PR and Elektronik, over Cyrix’s agency, Interprom. The two agencies will handle media relations.

US-based computer components manufacturer National Semiconductor

has consolidated its PR in France and Germany following its takeover of

microprocessor manufacturer Cyrix last November. In France, the company

has selected Cyrix’s former PR agency, Actual Communication, over

National Semiconductor’s agency, SRRP, and in Germany the company

retains its existing agency, PR and Elektronik, over Cyrix’s agency,

Interprom. The two agencies will handle media relations.



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