BORDER LINES: TOKYO: GE Capital seeks consumer agency

Financial services giant GE Capital has approached agencies in Japan with a view to hiring help with consumer and corporate PR. The company - part of US-based General Electric - is in negotiations to buy Japan’s fifth-largest consumer credit company, Lake. GE Capital already has Japanese operations providing consumer loans, car hire and life and general insurance.

Financial services giant GE Capital has approached agencies in

Japan with a view to hiring help with consumer and corporate PR. The

company - part of US-based General Electric - is in negotiations to buy

Japan’s fifth-largest consumer credit company, Lake. GE Capital already

has Japanese operations providing consumer loans, car hire and life and

general insurance.



It is looking to hire an agency, on a project or retainer basis, to

handle consumer, and possibly corporate, PR. The company currently

retains Hill and Knowlton in Japan for corporate PR.



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