Agencies vie for PR work on Czech EU admission

PRAGUE: The European Commission is close to appointing an agency to handle a pounds 350,000-budget PR programme ahead of the Czech Republic’s proposed admission to the Union.

PRAGUE: The European Commission is close to appointing an agency to

handle a pounds 350,000-budget PR programme ahead of the Czech

Republic’s proposed admission to the Union.



The commission is believed to have received submissions from 30 agencies

and has reduced this to six with second-round presentations

imminent.



Despite the PR focus of the tender it is thought that several management

consultancy firms are bidding for the business, although Czech PR firm

Eklektik Communications is also pitching in partnership with Danish

consulting company Kampsax.



The appointed agency will undertake so-called ’pre-accession’ work -

monitoring public opinion toward any admission to the European Union and

then developing a campaign to address issues of concern within the

population.



The Czech Republic is expected to join the EU at some point during the

next decade.



The communications work will be co-ordinated by the EU in Brussels and

the Czech Ministry of Foreign Affairs in Prague. The second stage of the

selection process has been held back in light of the recent general

election in the Czech Republic, which resulted in the election of a new

centre-left government, led by prime minister Milos Zeman.



Earlier this month the commission published an official communication

stating that it was to enter into negotiations with the Czech Republic

over accession to the Union. The emergence of the Social Democrats as

the largest party in the country is not likely to hinder its accession

as the party supports it.



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