US manufacturing giant 3M has appointed APCO Europe to help develop
a pan-European corporate communications programme.
APCO was appointed to the six-figure fee account following a two-way
pitch, and will advise on internal and external communications planning
3M is known as a product innovator and manufactures industrial,
healthcare and consumer products. Its better known brands include Scotch
tape and Post-it notes.
The company’s worldwide sales totalled pounds 9 billion last year. It
derives just under a quarter of its sales from Europe and the Middle
APCO is the company’s first pan-European corporate PR agency. APCO
sister company Grey Advertising already works for 3M. In the UK, 3M
currently retains Regester Larkin for corporate PR and a number of
product PR agencies including Herald Communications and Ravenstone
The agency’s Brussels office will work with 3M’s senior management to
devise internal messages about the company’s identity and strengths,
which it will then help to communicate to 17,000 staff via 3M’s 27
subsidiary companies. APCO will then use its European network and
possibly its sister agency GCI’s network to implement the external
APCO Europe strategic communications director Nick Andrews said: ’Senior
management leadership is imperative to the success of any communications
strategy, and we will be working hard to help 3M address its business
The agency reports to 3M’s corporate communications manager for Europe,
Tony Griffiths, who co-ordinates a network of 30 PR and internal
communications staff and 10 corporate PR staff.