Ulster investment body seeks PR aid for US tour

The Industrial Development Board for Northern Ireland is seeking external PR support to handle an 11-day tour of the United States aimed at attracting investment to the region.

The Industrial Development Board for Northern Ireland is seeking

external PR support to handle an 11-day tour of the United States aimed

at attracting investment to the region.



The tour, which is due to take place in October, was announced by Gordon

Brown on a recent visit to Belfast when he unveiled a pounds 315 million

economic aid package for the region. Both the Chancellor and secretary

of state for Northern Ireland Mo Mowlam will be involved in the US

visit.



The Industrial Development Board is looking for PR support on a project

basis to help with co-ordination and organisation in the run-up to, and

during the trip itself. It is likely that an agency will be asked to

handle UK and US press.



The US tour will be the first of its kind, and comes in the wake of a

renewed optimism in the region following the announcement of the

Northern Ireland peace agreement and new government with the

establishment of a Northern Ireland assembly.



The Industrial Development Board is a government agency with 350 staff

working to promote inward investment and the growth of local and foreign

businesses in Northern Ireland. An announcement is expected within the

next week as to which PR agency will handle the US tour.



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