Foster takes charge of EMEA strategy for Xerox

Xerox has promoted Mel Foster to the post of marketing communications director for Europe, the Middle East and Africa (EMEA).

Xerox has promoted Mel Foster to the post of marketing

communications director for Europe, the Middle East and Africa

(EMEA).



Foster was previously marketing director for Xerox’s small business and

small home products subsidiary Channels. He replaces Paul Rutherford,

who moved to IBM last month to become marketing director for EMEA

industries.



Foster will oversee PR, advertising and internet strategy. He reports to

deputy managing director Bill Goode. Foster will recruit specialists for

all three sectors, and has yet to name his PR head.



Xerox retains Text 100 for pan-European, including UK, PR, and around 20

other agencies across the EMEA region.



Foster will co-ordinate PR between the company’s regional headquarters

in the UK and its operating teams.



The company is accelerating its push into digital technology for

products such as printers. This year the company announced that it would

restructure and cut 9,000 jobs worldwide in order to cut costs and boost

its move into the digital industry.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.