Charles Barker wins cable work

Cable broadcasters the National Geographic Channel has chosen Charles Barker BSMG to handle a six- month project to promote it as it expands across Europe.

Cable broadcasters the National Geographic Channel has chosen

Charles Barker BSMG to handle a six- month project to promote it as it

expands across Europe.



The work carries a five-figure fee. Sonia Jackson, marketing head at the

channel, said it was attracted by Charles Barker’s creativity and the

fact that it has a presence across Europe.



The agency’s travel and leisure division will produce a communications

strategy for the channel, organise events and raise the channel’s

profile, primarily through media relations. The work will be aimed

initially at encouraging cable operators to carry the channel.



The channel has been broadcasting in the UK, Ireland and Scandinavia for

a year now and claims 15 million subscribers in Europe. It launched in

Poland, Hungary and the Benelux countries this summer and plans further

expansion in Europe in autumn.



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