B2 shortlists three agencies for consumer PR

B2, the company launched in May by the Barclays Group to bring share ownership to the mass market, has shortlisted three agencies to handle consumer PR on a retained basis.

B2, the company launched in May by the Barclays Group to bring

share ownership to the mass market, has shortlisted three agencies to

handle consumer PR on a retained basis.



The financial services company hired QBO to handle its launch, which was

accompanied by a reported pounds 15 million advertising campaign

featuring actor Richard E Grant.



QBO is not pitching for the new account. The new agency will be briefed

to promote the company’s reputation and build its brand, and will focus

on obtaining coverage in consumer and lifestyle media. The agency will

also help to launch new products.



B2 has no branches but serves customers over the phone and by post. Its

first product is the Advanced Savings Account, which offers consumers

the chance to invest in a variety of FTSE 100 company shares. The

investment is ensured by Barclays in case of a stock market crash.



B2’s products are aimed at around 5.5 million people, identified in

research for Barclays, who are active savers but reluctant to take risks

with their investments. Its services are particularly aimed at younger

savers, and 50 per cent of customers so far are under-35.



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