Prudential Corporation, the life insurance and pensions company
facing an ongoing Government and media offensive over pensions
mis-selling, has poached the RAC’s head of policy, Jeremy Reynolds, to
fill its most senior PR post.
Prior to joining Prudential, the largest UK company in its sector,
Reynolds spent eight years at the RAC where he worked on transport and
campaigns policy. This followed a stint at Friends of the Earth where he
was part of its campaign team. Reynolds said: ’Essentially I’m a
campaigner and will lead the media relations effort at Prudential.’
Reynolds’ campaigning skills will be useful to Prudential in light of
issues it faces such as pension mis-selling cases which it estimates
will cost pounds 1.1 billion to settle. The company has a major public
relations task ahead in re-establishing itself as a reliable supplier of
asset management services.
Reynolds, who changed his name from Vanke since leaving the RAC,
replaces Mike Davies as group head of media and internal relations.
Davies has joined the newly-formed PricewaterhouseCoopers partnership to
head communications and marketing for its financial advisory services
At Prudential, Reynolds will head an 11-strong media relations team.
He reports to group director Jan Shawe who was appointed two years ago
as corporate relations director. Shawe now has a wider managerial remit
and oversees corporate communications and marketing, government
relations and investor relations.
Last year Prudential brought in the Red Consultancy in a review of its
consumer PR. Brunswick handles Prudential’s corporate PR.
Prudential is the seventeenth largest company in the UK by market
It manages around pounds 100 billion of assets and its pre-tax profits
for the six months to 30 June were pounds 499 million. Last year it
bought insurance rival Scottish Amicable and was reported to be in
unsuccessful merger talks with NatWest Group.