Reynolds leaves RAC to head Prudential PR

Prudential Corporation, the life insurance and pensions company facing an ongoing Government and media offensive over pensions mis-selling, has poached the RAC’s head of policy, Jeremy Reynolds, to fill its most senior PR post.

Prudential Corporation, the life insurance and pensions company

facing an ongoing Government and media offensive over pensions

mis-selling, has poached the RAC’s head of policy, Jeremy Reynolds, to

fill its most senior PR post.



Prior to joining Prudential, the largest UK company in its sector,

Reynolds spent eight years at the RAC where he worked on transport and

campaigns policy. This followed a stint at Friends of the Earth where he

was part of its campaign team. Reynolds said: ’Essentially I’m a

campaigner and will lead the media relations effort at Prudential.’



Reynolds’ campaigning skills will be useful to Prudential in light of

issues it faces such as pension mis-selling cases which it estimates

will cost pounds 1.1 billion to settle. The company has a major public

relations task ahead in re-establishing itself as a reliable supplier of

asset management services.



Reynolds, who changed his name from Vanke since leaving the RAC,

replaces Mike Davies as group head of media and internal relations.

Davies has joined the newly-formed PricewaterhouseCoopers partnership to

head communications and marketing for its financial advisory services

division.



At Prudential, Reynolds will head an 11-strong media relations team.



He reports to group director Jan Shawe who was appointed two years ago

as corporate relations director. Shawe now has a wider managerial remit

and oversees corporate communications and marketing, government

relations and investor relations.



Last year Prudential brought in the Red Consultancy in a review of its

consumer PR. Brunswick handles Prudential’s corporate PR.



Prudential is the seventeenth largest company in the UK by market

capitalisation.



It manages around pounds 100 billion of assets and its pre-tax profits

for the six months to 30 June were pounds 499 million. Last year it

bought insurance rival Scottish Amicable and was reported to be in

unsuccessful merger talks with NatWest Group.



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