Alibaba.com signs Ptarmigan Bell Pottinger

Alibaba.com, the world's biggest online business-to-business marketplace, is turning to social media to boost awareness of its launch across the UK and Europe.

UK Launch: Alibaba.com
UK Launch: Alibaba.com

The website has selected Ptarmigan Bell Pottinger to handle the wide-ranging brief, following a three-way review.

Founded in China in 1999, Alibaba.com connects more than nine million companies across 240 countries and regions worldwide.

The UK campaign will target entrepreneurs and small- and medium-sized businesses, by highlighting how trading on the world stage can help businesses generate new revenues.

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