The Week in Charities

nfpSynergy has found that five out of six young people use at least one social networking site, and those who claim regular involvement with charities are more likely to use online media. The research specialist surveyed 1,000 11- to 25-year-olds. Despite this statistic, only 48 per cent of charities told the body they used social networking sites. Facebook is the most popular site with 72 per cent, followed by Bebo (28 per cent) and MySpace (25 per cent).

The Prostate Cancer Charity has hired Exposure for an integrated campaign that will use professional cycling race Tour of Britain to convey the charity's message to a wider audience. Exposure has created a Facebook page, an email marketing campaign and is targeting cycling and consumer media.

Jam PR has been hired to promote Manchester's Sex and the City Charity Ball to raise funds for cancer charity The Christie. The agency was appointed by Simply4Charity, a not-for-profit organisation that arranges fundraising events for charities.

Audience Communications, the social marketing and PR consultancy, has hired Lisa Ingledew as account manager. She was previously at Launch Group. Audience was founded by former Forster board director and head of social marketing Ed Gyde.

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