DIARY: Freud proves that flattery gets you everywhere

The biggest challenge at Krug champagne’s Dorchester Hotel bash last week, apart from working out the cost of the affair - 250 magnums of champagne, six kilos of caviar, you work it out - was to divine who were the celebrities and who were the celebrity PRs.

The biggest challenge at Krug champagne’s Dorchester Hotel bash last

week, apart from working out the cost of the affair - 250 magnums of

champagne, six kilos of caviar, you work it out - was to divine who were

the celebrities and who were the celebrity PRs.



One surprise guest was Matthew Freud - well, perhaps not that surprising

given that he named Krug’s agency Aurelia PR as the agency he most

admired in PR Week’s Top 150 issue. Pausing to re-iterate his intention

to give up PR and get a proper job ‘like being a doctor - something

that’s not faddish like our business’, Matthew also revealed something

of his misspent youth. Apparently he spent his fourth birthday party at

the Playboy Club.



Father, Clement, was a director you understand. Even so, says Matthew,

‘it was quite something for a four-year old’.



Also schmoozing like a trooper in among the balloons, sea shells and

living statues were Liz Brewer and Mona Bauwens. Disappointingly, Julia

Carling, was a no-show despite the sterling efforts of Aurelia and

George Michael’s PR Connie Filippello, who was drafted in to add a

little celebrity pulling power to the evening.



Luckily Bill Wyman - also a CP client - did show, as did a host of other

celebs such as Simon and Yasmin Le Bon, Nicky Clarke, Tanya Bryer and

Mica Paris.



‘So’, I asked Remi Krug, do you do this kind of thing often? ‘Only once

a year,’ he said. ‘You must starve them otherwise they will not

appreciate it’. Quite so.



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