MEDIA: What the Papers say; Bottling up information winds food ministry

More bovine troubles emerged for the Government last week as the Ministry of Agriculture Fisheries and Food (MAFF) was pilloried for their handling of the bottled milk scare. Junior agriculture minister, Tim Boswell failed to find the right formula for his first spotlight performance and was blasted for ‘adopting a sneering manner and insulting the intelligence of mothers’ by Anne Robinson in the Sun (31 May).

More bovine troubles emerged for the Government last week as the

Ministry of Agriculture Fisheries and Food (MAFF) was pilloried for

their handling of the bottled milk scare. Junior agriculture minister,

Tim Boswell failed to find the right formula for his first spotlight

performance and was blasted for ‘adopting a sneering manner and

insulting the intelligence of mothers’ by Anne Robinson in the Sun (31

May).



The European Commission, initially one of the villains of the piece,

actually came to the Government’s rescue by the weekend when it endorsed

MAFF’s findings. ‘Phew! That was close’ said the Sunday Times in a

statement more worthy of the Sun.



The formula companies appeared to respond rather weakly, preferring to

pass the buck to the rather unmemorably-named Infant and Dietic Foods

Association.



All in all, it was an odd end to National Breastfeeding Week - or

perhaps there was an unseen public relations hand in the background?



Evaluation and analysis by Carma International. Cuttings supplied by

Standard Press Analysts. What The Papers Say’ can also be found at:

http//www.carma.com/carma



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