X Factor's Louis Walsh and Big Brother's Davina McCall pick Hackford Jones

X Factor judge Louis Walsh and Big Brother presenter Davina McCall have called in Hackford Jones to handle their personal profiles.

Personal profile: Louis Walsh chooses Hackford-Jones
Personal profile: Louis Walsh chooses Hackford-Jones

The agency’s new arrival and former X-Factor publicist Sara Lee said: ‘After four years of working with Louis in house at The X Factor, Louis has decided to continue the relationship with me at Hackford Jones. We will be managing his PR profile for the whole of the X Factor run, both pro-actively and re-actively.’

Meanwhile Big Brother's long-standing presenter Davina McCall has turned to the agency to keep her profile high, following news that next year's series will be the last. Agency co-founder Jonathan Hackford will handle the account.

The agency has also recently taken on Radio 1 DJ Reggie Yates and new T4 presenter Jameela Jamil.

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