NEWS: FA’s team warms up for Euro 96 media invasion

The Football Association’s media relations team is gearing up for this Saturday’s launch of the world’s third biggest sporting event: Euro 96.

The Football Association’s media relations team is gearing up for this

Saturday’s launch of the world’s third biggest sporting event: Euro 96.



Six thousand accredited journalists and photographers will descend on

eight stadiums across the UK for the tournament - expected to attract a

television audience of seven billion.



The three-week event is the culmination of 18 months work by Euro 96

media relations manager Alec McGivan and his four-strong team, which

this week moved into temporary offices at the Royal Garden Hotel.



Also under McGivan’s control are eight media centres - one at each

stadium - each of which is equipped with desks, telephones and a

specially designed computer programme of football history.



These will be open from nine until midnight on match days and staffed by

regional press officers and around 700 volunteers.



The arrangements have resulted from a series of regular ‘media

consultative committees’ organised by McGivan to try to predict

journalists’ needs. The FA has also met police press officers from each

city to discuss safety in the light of fears over hooliganism.



Over 1,000 people will take part in this Saturday’s opening ceremony

including dancers, parachutists, military bands, former England stars

and the band Simply Red.



PDigital Equipment, the offical supplier of computers and services to

Euro 96, has signed up with video news preview service Bulletin News

Network.



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