NEWS: Laurent-Perrier cracks open the bubbly for Focus

Champagne house Laurent-Perrier is investing in its first through-the- line marketing campaign in a bid to raise brand awareness in the crowded UK market.

Champagne house Laurent-Perrier is investing in its first through-the-

line marketing campaign in a bid to raise brand awareness in the crowded

UK market.



Focus Public Relations beat Shilland and Co, Richmond Towers - former

agency of rival champagne house Lansons and advertising agency Butler

Lutos Sutton Wilkinson to clinch the business.



The 12-month account, which encompasses sponsorship, sales promotion and

trade and consumer PR is the agency’s biggest, with estimated fees of

just under pounds 100,000.



Laurent-Perrier, the world’s largest family-owned champagne house hopes

to increase its annual sales figures of six million bottles, especially

of its Brut and vintage label Grande Siecle.



The company has been employing consultant Dominic Mosely as its acting

marketing director and is looking for a full-time marketing executive.



Focus’ campaign will centre on the messages of Laurent-Perrier’s family

heritage, quality and value for money.



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