Wilkinson Sword is poised to hire a PR firm to manage its trade and
consumer account, after ending an eight year relationship with Welbeck
Golin/ Harris Communications.
The razor giant has shortlisted two agencies and is close to assigning a
PR company to the contract, which has an estimated budget of pounds
100,000, with fees of around pounds 30,000.
Welbeck Golin/Harris Communications, which stopped work at the end of
May, managed media relations with the trade and consumer press.
The agency also handled publicity surrounding sports sponsorships
including the Wilkinson Women’s English Open golf championship.
Agency deputy MD Alison Clarke told PR Week: ‘Naturally we are sorry to
lose it but they felt the time had come for a new direction and we are
quite happy with that.’
The company’s marketing director Warwick Owen declined to comment on the
reasons for reviewing the account but confirmed presentations were
underway and he was close to a decision.
Wilkinson Sword spends 90 per cent of its pounds 10 million marketing
budget on television advertising. Its main brands include Wilkinson
Sword, Retractor Twin Profile, Classic, and Protector.