NEWS: Wilkinson Sword confirms plans to hire new agency

Wilkinson Sword is poised to hire a PR firm to manage its trade and consumer account, after ending an eight year relationship with Welbeck Golin/ Harris Communications.

Wilkinson Sword is poised to hire a PR firm to manage its trade and

consumer account, after ending an eight year relationship with Welbeck

Golin/ Harris Communications.



The razor giant has shortlisted two agencies and is close to assigning a

PR company to the contract, which has an estimated budget of pounds

100,000, with fees of around pounds 30,000.



Welbeck Golin/Harris Communications, which stopped work at the end of

May, managed media relations with the trade and consumer press.



The agency also handled publicity surrounding sports sponsorships

including the Wilkinson Women’s English Open golf championship.



Agency deputy MD Alison Clarke told PR Week: ‘Naturally we are sorry to

lose it but they felt the time had come for a new direction and we are

quite happy with that.’



The company’s marketing director Warwick Owen declined to comment on the

reasons for reviewing the account but confirmed presentations were

underway and he was close to a decision.



Wilkinson Sword spends 90 per cent of its pounds 10 million marketing

budget on television advertising. Its main brands include Wilkinson

Sword, Retractor Twin Profile, Classic, and Protector.



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