NEWS: Information Co hires H&M for mortgage drive

The Information Corporation, the Bournemouth-based financial and legal services group, is investing up to pounds 100,000 in a PR initiative to position itself as a first point of contact for mortgage and investment advice.

The Information Corporation, the Bournemouth-based financial and legal

services group, is investing up to pounds 100,000 in a PR initiative to

position itself as a first point of contact for mortgage and investment

advice.



The group, which comprises three companies: The Solicitors Trust,

Mortgage Intelligence and Investment Intelligence, has hired Holmes and

Marchant as its first PR agency to handle the launch of its mortgage

network and is negotiating a contract for its investment wing.



Due to be launched in July, Mortgage Intelligence will link independent

mortgage brokers in the UK in a marketing co-operative to compete

against banks and building societies. In return for a weekly fee members

will benefit from a pounds 10,000 a week advertising spend and special

deals with product providers.



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