NEWS: Noiseworks drops Sun Microsystems

Noiseworks, the specialist hi-tech consultancy, has unexpectedly resigned from its pounds 200,000 fee account with Sun Microsystems after just 18 months. The agency will finish its work at the end of June.

Noiseworks, the specialist hi-tech consultancy, has unexpectedly

resigned from its pounds 200,000 fee account with Sun Microsystems after

just 18 months. The agency will finish its work at the end of June.



Originally hired in October 1994, Noiseworks was recruited to help

develop Sun Microsystems’ corporate profile and build awareness of the

company as an IT systems vendor for large commercial organisations

rather than individual users.



Noiseworks’ associate director Judith Bell, who worked on the account

together with fellow associate director Claire Batton and managing

director Nick Hayes, cited a difficult working relationship as the

reason for resigning.



‘The level of enjoyment working on the account was not sufficiently high

to justify the level of work we were doing on it,’ she said.



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