Prince Michael of Kent offered his services to at least one other PR
firm before signing up with Burson-Marsteller, it emerged this week.
Antony Snow, UK chairman of Hill and Knowlton, told PR Week the Prince
had approached the firm in 1993 to propose that he would ‘for a fee host
lunches to which prominent guests and potential clients would be
invited’. The use of British embassies overseas could also be arranged
as part of the deal, it was suggested.
Snow said the agency decided not to go ahead because it would not have
been in either side’s interests.
Earlier this week the Sunday Times revealed that Prince Michael struck a
deal with Burson-Marsteller in 1994 to host a series of events.
In the end only one lunch took place, for which the Prince was paid
Asked whether the arrangement with B-M included the use of British
embassies for events, the Prince’s equerry Sir Christopher Thompson
said: ‘There is no way B-M could have a reception at an embassy simply
because Prince Michael asked. The only person in charge of what goes on
in an embassy is the ambassador’.