Party conference fringe events to be covered live by 'Twitter ambassadors'

'Twitter ambassadors' are being lined up to attend fringe events at the political party conferences, taking place over the next few weeks.

Online hub for fringe events: Fringelist.com
Online hub for fringe events: Fringelist.com

Online political advertising consultancy MessageSpace plans to send bloggers to all three conferences.

MessageSpace is fronted by the former US Democrat new media consultant Jag Singh. He said: ‘Where attendees have a schedule clash or for people interested in a particular topic but can't attend conference, they will still be able to stay in touch with the discussion in real-time.'

The firm is also behind FringeList.com - an online hub for comms and marketing teams to promote their fringe events. As well as listings, the site offers a service that lets attendees register online and express their interest for an event.

A couple of hours before those events start, attendees will be sent an SMS/text message reminder. Using Amazon-style recommendations, FringeList will also point users to all other events at the three main party conferences that people may find interesting.

Singh said: ‘We are using the latest principles of political communications on the web by micro-targeting specific audiences with tailored information in the most appropriate format. Besides, we know people only go to events with free-flowing booze, and this type of service makes it easy for conference attendees to find exactly what they want.'

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