Online political advertising consultancy MessageSpace plans to send bloggers to all three conferences.
MessageSpace is fronted by the former US Democrat new media consultant Jag Singh. He said: ‘Where attendees have a schedule clash or for people interested in a particular topic but can't attend conference, they will still be able to stay in touch with the discussion in real-time.'
The firm is also behind FringeList.com - an online hub for comms and marketing teams to promote their fringe events. As well as listings, the site offers a service that lets attendees register online and express their interest for an event.
A couple of hours before those events start, attendees will be sent an SMS/text message reminder. Using Amazon-style recommendations, FringeList will also point users to all other events at the three main party conferences that people may find interesting.
Singh said: ‘We are using the latest principles of political communications on the web by micro-targeting specific audiences with tailored information in the most appropriate format. Besides, we know people only go to events with free-flowing booze, and this type of service makes it easy for conference attendees to find exactly what they want.'