The win follows a competitive pitch. Consolidated PR will be the sole agency for Air France, KLM Royal Dutch Airlines and the Group’s European point-to-point subsidiary CityJet.
Consolidated PR has had a retained relationship with KLM Royal Dutch Airlines for the last 10 years, but the new brief will expand to include work with Air France KLM and CityJet’s in-house teams.
Consolidated PR’s immediate remit is to focus on the business travel trade and corporate market, to increase visibility among key corporate travel buyers and business travelers.
The agency will also work to develop bespoke programmes to support the 21 airports handled by the group in the UK and Ireland. The account will be led by Consolidated MD Nick Clark.