INTERNATIONAL: Amway chooses Adamson for Brussels lobbying

BRUSSELS: Adamson BSMG has won a five-way pitch to handle EU public affairs for direct selling company Amway.

BRUSSELS: Adamson BSMG has won a five-way pitch to handle EU public

affairs for direct selling company Amway.



The agency saw off competition from GPC, APCO Europe, European Strategy

and incumbent agency EPPA for the work, which starts this month.



Adamson has been briefed to monitor and provide strategic advice on

issues which affect Amway, for example environmental legislation on

packaging and taking products back for reuse or recycling.



The agency will also help Amway raise the profile of direct selling

among political opinion-formers. Amway’s method of direct selling,

’multi-level marketing’, is based around products like cosmetics and

vitamin supplements being sold by registered sellers who run their own

businesses from home.



Adamson managing director Stephen Kehoe will lead the account, reporting

to recently appointed European government affairs director Miguel

Veiga-Pestana.



Veiga-Pestana said: ’Multi-level marketing is the way of the future. It

is an innovative way of doing business.’



Adamson will work alongside APCO UK on some issues. APCO UK handles

government affairs for Amway across the UK, Belgium, France and the

Netherlands (PR Week, 19 March).



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