Diary: Ab Now is more self-discovery than PR sweetie

Those eagerly awaiting Lynne Franks’ autobiography, Absolutely Now, for revelations about the early days of her PR agency may be disappointed.

Those eagerly awaiting Lynne Franks’ autobiography, Absolutely Now,

for revelations about the early days of her PR agency may be

disappointed.



The majority of the book covers the last four years of her life and

charts her journey of ’self-discovery’ since she sold the company. The

Ab Fab days are squeezed into just one chapter in which Lynne finally

comes clean about her resemblance to her TV alter-ego Edina Monsoon.



Still, it must be rather strange for a’PR guru’ to find herself on the

receiving end after her publisher Century hired Midas PR to promote the

book.



Emma Draude of Midas tells me the agency has drawn up a punishing

schedule of interviews, speaking engagements and appearances at literary

festivals - all of which should keep Lynne busy until November. So, I

ask, what was it like working with such an old PR hand? The phrase

teaching your granny to suck eggs comes to mind.



’I thought it would be difficult,’ says Emma. ’But she’s not meddling at

all, she’s very trusting, although obviously she’s very aware and knows

her media - especially on the press side.’



Spoken like a real trouper.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.