PR EUROPE: PRAGUE: Pragma brews deal with Plzensky

The Czech Republic’s largest brewery, Plzensky Prazdroj, has hired Pragma Communications to handle PR, corporate communications, and the production of newsletters for in-house and retail use. Brand marketing will continue to be managed by the advertising agency Young and Rubicam. Plzensky Prazdroj did not disclose its marketing budget, but it produces three well-known beers - Pilsner Urquell, Gambrinus and Primus - and distributes the Findlandia and Koskenkorva vodka brands in the Czech Republic.

The Czech Republic’s largest brewery, Plzensky Prazdroj, has hired

Pragma Communications to handle PR, corporate communications, and the

production of newsletters for in-house and retail use. Brand marketing

will continue to be managed by the advertising agency Young and Rubicam.

Plzensky Prazdroj did not disclose its marketing budget, but it produces

three well-known beers - Pilsner Urquell, Gambrinus and Primus - and

distributes the Findlandia and Koskenkorva vodka brands in the Czech

Republic.



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