Burson-Marsteller takes majority share in Jaeggi

Burson-Marsteller has acquired a majority stake in Bern-based agency Jaeggi Communications, further reinforcing its position in the Swiss PR market.

Burson-Marsteller has acquired a majority stake in Bern-based

agency Jaeggi Communications, further reinforcing its position in the

Swiss PR market.



The deal, which takes effect from 15 April, sees the independent agency

absorbed into B-M’s worldwide network. Jaeggi Communications’ operations

in Bern and Zurich will be renamed Jaeggi-Burson-Marsteller Bern and

Jaeggi-Burson-Marsteller Zurich.



B-M declined to disclose what percentage of Jaeggi Communications it had

bought or how much it had paid for the shares. However, the company did

confirm that the agency’s current management would retain a minority

holding and that founder Dieter Jaeggi would remain as managing

director.



Established in 1971, Jaeggi Communications employs 35 staff and last

year generated a seven per cent increase in fee income from pounds 4.2

million to pounds 4.5 million. The agency is Switzerland’s second

largest public relations firm, according to PR Week’s 1996 Top European

Consultancies.



Most of its clients are concentrated in the financial and public affairs

sectors, although it also handles advertising and works for a number of

pharmaceutical and marketing firms.



Ferdinand de Bakker, president and chief executive officer for B-M

Europe, said the decision to invest in Switzerland was based on

increasing client demand. ’Jaeggi Communications’ specialist financial

capability in Zurich and its strong public affairs presence in Bern will

extend our European networks in these two disciplines,’ he said.



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